Be Curly Advanced
Be Curly Advanced™ Co-wash
Conditions and gently cleanses curls and coils between wash days without stripping.
350 ml · CHF 62
Be Curly Advanced
Be Curly Advanced™ Intensive Curl Perfecting Masque
Smooths, deeply conditions and adds shine to curls and waves.
CHF 72
- Free shipping from CHF 75
- Pick-up in the salon, Alfred-Escher-Strasse 23
- Card, PayPal, Apple Pay, Google Pay
97 % naturally derivedVeganLeaping BunnySilicone-free
In short
Be Curly Advanced™ Intensive Curl Perfecting Masque is treatment & masque from the Be Curly Advanced collection. In the Be Curly Advanced ritual it comes 4, after Be Curly Advanced™ Curl Enhancer Cream. Aveda lists it as suitable for all hair types, coily hair, curly hair, wavy hair, curl definition and frizz.
Available in the small travel size and 200 ml for home. Not sure it suits your hair? The hair consultation asks six questions, and in the salon we take a look.
A tip from the salon floor
Five to ten minutes are enough. Best of all, let the mask slip into a routine that happens anyway: on the lengths before sport, during yoga or while shaving your legs, then rinse it out in the shower. In the sauna the heat makes it work harder still. That way care costs no extra time. Always a conditioner afterwards — shampoo opens, the mask feeds, the conditioner closes.
Product details
Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.
This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%1. The formula also protects from frizz and leaves hair looking more defined and 2X shinier2.
Created with our expert team of texture stylists.
97% naturally derived3. Vegan. Leaping Bunny Approved.
1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs unwashed hair.
3Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
AROMA
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
The intensive treatment masque conditions, smooths and adds shine to curls, coils and waves. Protects against frizz in high humidity while providing definition.
Free of: drying alcohol, gluten, silicone, mineral oil, sulfites, synthetic fragrance, sulfates or sodium lauryl sulfate/sodium laureth sulfate (SLS/SLES) or sulfate cleansers.
Suitable for
- All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A – 2C)
- All hair types: fine, medium and thick
Benefits
The intensive treatment masque conditions, smooths and adds shine to curls, coils and waves. Protects against frizz in high humidity while providing definition.
Key ingredients
Vegan curl-perfecting peptide:
- Powerful peptide blend of hydrolysed pea and plant proteins for stronger curls and waves
- The low-molecular-weight peptides penetrate and strengthen fragile hair.
- 17 essential amino acids
Kokum seed butter:
- Deeply nourishes and conditions, detangles and adds slip to help reduce breakage in curls and waves.
Baobab seed oil:
- Enhances light reflection across the entire curl for more shine
Sunflower oil and shea butter:
- Condition, moisturise and deeply nourish curls and waves
How to use
After washing, distribute evenly through damp hair. Leave in for 2–5 minutes. Rinse thoroughly.
CARE
Curls and coils:
- On wash days, use be curly advanced™ shampoo, the intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
- Between wash days, swap the shampoo once for the co-wash to gently cleanse and condition curls and coils without stripping them. Depending on your individual hair needs, apply the intensive curl perfecting masque or the conditioner after co-washing, followed by the curl perfecting primer. Then style your hair with the coil definer gel.
Wavy and curly hair:
- On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with the curl enhancer cream.
- Depending on your individual hair needs, swap the conditioner for the intensive curl perfecting masque every 2–3 wash days
Formula
97% naturally derived***. Vegan. Leaping Bunny certified.
***Per ISO standard 16128, from plants, non-petroleum minerals and/or water.
See the whole collection
The Be Curly Advanced ritual in 4 steps
Uncheck what you already have. Sizes are chosen on the product page.
CHF 44
ConditionerBe Curly Advanced™ ConditionerCHF 49
CHF 42
Treatment & masqueBe Curly Advanced™ Intensive Curl Perfecting MasqueCHF 72
Your selectionCHF 207
Be Curly Advanced
Curls that keep their shape.
Care for every curl, from a soft wave to a tight coil. Defines, fights frizz and gives bounce, without weighing hair down. For wavy, curly and coily hair.
A salon treatment is the finest way to get to know a collection. You feel the effect before choosing for home. Free shipping from CHF 75, Anywhere in Switzerland. Pick-up in the salon: Alfred-Escher-Strasse 23, Card, PayPal, Apple Pay, Google Pay.
All Be Curly Advanced products · Start the hair consultation
Questions
Be Curly Advanced Intensive Curl Perfecting Masque
How do I use Be Curly Advanced Intensive Curl Perfecting Masque?
After washing, distribute evenly through damp hair. Leave in for 2–5 minutes. Rinse thoroughly. CARE. Curls and coils: On wash days, use be curly advanced™ shampoo, the intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel. Between wash days, swap the shampoo once for the co-wash to gently cleanse and condition curls and coils without stripping them. Depending on your individual hair needs, apply the intensive curl perfecting masque or the conditioner after co-washing, followed by the curl perfecting primer. Then style your hair with the coil definer gel. Wavy and curly hair: On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with the curl enhancer cream. Depending on your individual hair needs, swap the conditioner for the intensive curl perfecting masque every 2–3 wash days.
Which hair is Be Curly Advanced Intensive Curl Perfecting Masque for?
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A – 2C). All hair types: fine, medium and thick.
Which collection does Be Curly Advanced Intensive Curl Perfecting Masque belong to?
To Be Curly Advanced by Aveda. For wavy, curly and coily hair. The full ritual is further up on this page.
Can I collect Be Curly Advanced Intensive Curl Perfecting Masque in the salon?
Yes. Choose «pick-up in the salon» at checkout and your order will be waiting at Alfred-Escher-Strasse 23 in Zurich Enge. Or have it delivered: free from CHF 75 anywhere in Switzerland.
From the same collection
Be Curly Advanced to complete.
Be Curly Advanced
Be Curly Advanced™ Shampoo
Cleanses, moisturises and removes product build-up for curls, coils and waves.
2 Size250 ml · CHF 44
Be Curly Advanced
Be Curly Advanced™ Conditioner
Moisturises, detangles and protects curls, coils and waves from humidity.
2 Size250 ml · CHF 49
Be Curly Advanced
Be Curly Advanced™ Curl Enhancer Cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
2 Size200 ml · CHF 42
Rather in person
What your hair needs, we see on the hair.
Come to the salon in Zurich Enge. We advise you, with or without an appointment, and have your order ready for collection.
Or call: +41 43 317 11 31