Understand first, then transform.
"Since the beginning, our concept has been specialisation: each person has their own speciality."
Since 2008 this house has worked along a line set by Eddine Belaid. The team carries it on at the chair, each person in their speciality: colour, cut, extensions, care and men.
"Back in Berlin, at Eddine and Friends, I understood this: everyone has their talent. With the right encouragement, something great grows out of it," says founder Eddine Belaid. That is why the house trains its own people: Göksu coaches colour, Pascal cutting, and Elizabeta, as Creative Director, decides who offers which technique.
Aveda Exclusive SalonZurich Enge, since 2008











